Marketing From The Inside Out

Posted by Tom Locke on November 23rd, 2017 filed in Business
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Over the years I have found that the best marketing of initiatives or projects occurs when there is total engagement amongst those who are involved directly or indirectly.

Having an idea or sales pitch and getting it out to the market is one thing … but informing and testing the idea with all those involved prior to launch sets the table for optimum success.

Getting buy-in from your team who are involved with the deployment and execution of an initiative results in more consistent messaging, a willingness to share the load in getting the message out and a feeling of accomplishment.

So the next time you go out to market or sell something to your target group make sure you involve your team at the front end … you will be glad you did.


Gen Z: Loyalty is Back

Posted by Tom Locke on November 10th, 2017 filed in Business, History, Life
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For aging Baby Boomers like me, it is most refreshing to hear that loyalty is returning to the workforce.

According to the folks at n-gen (http://www.ngenperformance.com/), members of Gen Z (those born between 1996 and 2012) are now graduating and entering the workforce.  Per n-gen:

The good news for organizations, HR, and leaders is that Gen Z cares about loyalty.

This is a big shift which will have a profound impact on recruitment and retention efforts. The data suggests that Gen Zs want to work for an employer for the long term. They want work that is secure, and they don’t believe they need to work for several different companies to be successful.

This generation is pragmatic and realistic about what they need to do to get ahead. They grew up during the last recession and witnessed the impact of the housing crisis, the demise of long-standing institutions, and the collapse of economies. For this reason, many members of this cohort crave stability and are willing to do what it takes to receive it.

 


A Comeback Strategy

Posted by Tom Locke on October 26th, 2017 filed in Business, General, Life, Sports ... All Sorts
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In June of 1991 I broke my arm throwing a softball in a competitive tournament.  I was in a cast for 6 months and was facing a year of rehab.

What kept me going was my ability to direct the anger that arose when I was told that I would never throw again and I should retire.

With a “I’ll show you” attitude, I let the anger fuel my desire to do more and try harder during my rehab period.

I also combined this with two other things – Purpose and Control

Purpose

Having a purpose/goal that is bigger than us can be just what we need to find the strength to go for it and get past what is holding us back. My goal during my rehab was not simply to get my arm functional again but to play again as a starter.

Control

Whether others let us down or not, taking control of our own destiny and making a commitment to ourselves to do all we can is empowering. Not relying on others and taking charge of turning things around is better than waiting and hoping someone else will do it for us.

This approach allowed me to get back playing 3 months earlier.  One year later, I was throwing again.  I played competitively for another 20 years.


Do It For Yourself

Posted by Tom Locke on September 29th, 2017 filed in General, Life, Music
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Many of us put a lot of pride and joy into what we do.  And often it’s the case that we don’t receive any recognition for our efforts.  And, sometimes the people we do things for aren’t happy with what we’ve done.

Trying to please everyone and waiting for others to tell us we’re great, or our work is exceptional, can be frustrating – because it may never happen. Pursue what you love, do the best you can, and let it go.

As Rick Nelson proclaimed in his song ‘Garden Party’:

But it’s all right now, I learned my lesson well.
You see, ya can’t please everyone, so ya got to please yourself.


AR is the Future of Apps

Posted by Tom Locke on September 1st, 2017 filed in Business, Education, General, Technology
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According to the folks at Scully Labs, the demise of the app may be upon us. Based on recent research from Gartner, only 2% of the 2 million-plus application on the App Store break even. WIth the costs of design and development so high, this is causing increasing concern for companies looking to break into the app market. As a result, they are turning to new technologies, like augmented reality (AR), to separate themselves in a flooded market.

In a nutshell, AR is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.

With applications still around for now, AR represents the future of where they are going and perhaps the eventual move away from them.

Bring Customers Through the Funnel

Augmented reality can improve the experience of a customer’s journey. By improving the interactivity and engagement a user has with a product, a brand can lead them from their first touchpoint through the sale. At least that’s what L’Oreal is doing with their AR makeup application letting customers try and then buy right from the app.

Simplicity Improve User Experience

Every app developer strives for an intuitive user interface (UI) so that people can easily understand and use their application. AR apps make this even easier by integrating directly with the user’s real world. It’s as easy as looking through your smartphone and pressing or swiping on-screen to use most augmented reality applications.

Realism Heightens the Appeal

By displaying digital features directly on a real-world setting, augmented reality apps have the advantage of enhanced realism. For users, this translates to a more engaging and entertaining experience. With traditional app development, loading an app with images adds cost and slows loading time. AR technology removes these impediments and provides the user with an immersive, visual experience.

The appeal of AR technology for apps is undeniable. Compared to traditional applications, which are becoming a hackneyed and unappreciated part of a person’s everyday life, AR provides an exciting new option for re-engaging users. AR apps hit the mark of every appealing part of a mobile experience: simplicity, entertainment, and intuitive UI. For brands and customers alike, AR represents a promising future for apps, and then beyond.

 


Pushing Vs. Encouraging

Posted by Tom Locke on August 11th, 2017 filed in Business, History, Life, Sports ... All Sorts
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In reflecting back on my upbringing, one thing I always admired about my Dad was how he supported me in the various sports I played.

He really understood sports, especially baseball, which was and still is my favourite. My Dad never openly criticized me or pushed me but did not shy away when I asked for his advice on my play.  His observations for the most part were right on and were presented in an honest, positive manner.  There was never any pressure.

I wish that had been the case for some of my peers and some of the young kids that I coached and umpired for over the years.  I truly believe that their parents had great intentions but got caught up in “Johnny excelling” at all costs as opposed to “Johnny enjoying”. It was as if they were living their dreams vicariously through their children.

In June of this year, we lost one of the true characters of baseball, Jimmy Piersall. Piersall played 17 years in the major leagues and was always in the newspapers because of his on and off field antics.

In 1952, his second year as a regular in the major leagues, he was admitted to the hospital for “nervous exhaustion”.  Today his condition is recognized as bipolar disorder.

With the desire to share his medical condition, in 1955, Piersall released his book ‘Fear Strikes Out’, co-authored by Al Hirshberg. It became the subject of a 1957 movie version with the same title, in which Piersall was portrayed by Anthony Perkins and his father by Karl Malden.

Even though Piersall eventually disowned the film because of what he saw as its distortion of the facts, including over-blaming his father for his problems, the film was very impactful.

My Dad got me to watch this film on TV in the mid 60′s. He sure got his point across about encouraging your kids instead of pushing them to be better and better.  If I could have reached into the TV during the film and punched Karl Malden in the nose, I would have.

Over the last 50+ years, I have seen a few“Karl Malden’s” on the sports fields and in arenas and I don’t hesitate to go up to them and politely ask if they have seen the movie, ‘Fear Strikes Out’.  And on three occasions I have been subsequently thanked by those who viewed the film.

 


The Miracle Mile Lives On

Posted by Tom Locke on August 4th, 2017 filed in History, Life, Sports ... All Sorts
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Monday August 7th marks the 63rd anniversary of the Miracle Mile, the most memorable event of the 1954 British Empire and Commonwealth Games held in Vancouver, B.C.

It featured England’s Roger Bannister and Australian John Landy who became the first two runners ever to break the four minute mile in the same race.

Many of you are probably aware of this, especially if you have hung out with me these past 30+ years here in Vancouver.

However, did you know that this race is also connected to a 50th anniversary this year? That anniversary relates to the September 1967 unveiling of a bronze statue of the Miracle Mile at Hastings Park in Vancouver.

Statue Unveiling

In addition, the following commemorative medallion was handed out at the “Statue Dinner” on September 26, 1967.

MM Birk's Box

Amazingly, Charlie Warner (now 88), the photographer of the famous Miracle Mile shot, was not aware of the existence of this medallion.

You can imagine his reaction when he received one thanks to a colleague of mine who came across one while attending to her late father’s affairs.

Here’s Charlie with the medallion in front of his replica of that bronze statue from 1967 and his award-winning photograph from 1954.

Charlie & 1967 Commemorative Medal


Positive Health Wellness

Posted by Tom Locke on July 28th, 2017 filed in General, History, Life, Technology
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Thanks to technology, the world has gotten smaller … so much so that international interaction has become commonplace.

Last month I received an email from a lady in Australia who had been browsing my blog and came across one of my 2016 entries on technology.

The lady was the Content Editor for Positive Health Wellness which is based in Australia.  She went on to share an article they had posted about technology and health:

https://www.positivehealthwellness.com/fitness/8-ways-technology-improving-health/

At Positive Health Wellness, their mission is to provide a wide variety of resources for people who are enthusiastic and passionate about being positive and healthy – recipes, reviews, health and wellness tips as well as helpful videos.

Their goal is to be the ultimate one-stop destination for anyone that has an interest in being positive, healthy and well.

They cover everything from dealing with the pressures of social eating to how you can make healthy decisions for you and your family.

They strive to maintain a truthful and unbiased collection of knowledge, both in original content, product reviews and tips, as well as curated articles from other top websites that offer relevant content.

They are on my radar now and I visited their site monthly.  Check them out … you may just find something of value.

 


Live In The Moment

Posted by Tom Locke on July 19th, 2017 filed in Business, General, History, Life
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To a large degree our peace of mind is predicated on our ability to live in the present.

No matter what happened yesterday or last year or what may or may not happen in the future, the facts are that we are in the present and always will be.

Per Richard Carlson, PhD, in his book, ‘Don’t Sweat The Small Stuff … and it’s all small stuff’:

“We allow past problems and future concerns to dominate our present moments; so much so that we end up anxious, frustrated, depressed and/or hopeless.  On the flip side, we also postpone our gratification, our stated priorities and our happiness …”

To combat this we must bring our attention back to the present.

Mark Twain may have said it best, “I have been through some terrible things in my life, some of which actually happened.”

Practicing keeping your attention on the present is an art; but, for those who do, it has paid them great dividends that include a sense of achievement, self worth and contentment.


Hooked On A Feeling

Posted by Tom Locke on June 22nd, 2017 filed in General
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Over the years I have written a number of entries on one of my favourite subjects – happiness.

The bottom line about happiness is the fact that it’s a choice - your choice, whether to be happy or not.

From time to time I receive some great insight from San Diego-based Lee Silber (www.leesilber.com), an amazing author, keynote speaker and overall good guy.

He recently put out a mini book, “Hooked On A Feeling”, that offers ideas of simple things you can do in order to make you feel better … or as I like to say, “happy“.

Lee says in his book:

When we are asked what we really want (or want more of) we will often say things like, have more money—make that a ton of money—have more time and less to do, to love and be loved, own a business or write a book, travel, lose weight or get in better shape, become famous, give back and make a difference, own a bigger home and a better car, and the list goes on.

What do we really want? A feeling. Think about it. What does having a ton of money mean to most of us? It means we feel more secure and have less to worry about. We will feel more comfortable. More money means we have more freedom to do what we want. It means we will feel more confident and be respected by others. More money means we could do things for others which makes us feel good. I think you see where I’m going with this. What we are chasing is a feeling.

And, as Lee points out in his book, chasing this feeling is not reliant on money. In fact the ideas he puts forth, that we all can employ, take a minimal amount of time and are fun.

Want to get “Hooked On A Feeling” then send Lee an email at [email protected] Furthermore, go to Lee’s site (www.leesilber.com) and check it out all his books and ideas – you will be happy you did.